As with the Instax Mini 11, you load the film cartridge in the back and press the button under the lens to pop out the lens and turn the camera on. Once you hit the shutter button to snap a photo, the camera does the rest, selecting the proper exposure to optimize shutter speed and flash output. That helps beginners (including kids who are big Instax users), take photos easily in most situations. It also offers both Normal and Selfie modes. For the latter, you simply pull the lens out an extra half inch and that's supposed to make closeup photos sharper. It has a small mirror on the front to help compose shots.
Resource: engadget.com
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